What is business intelligence and how it differs from business analytics

What is business intelligence and how it differs from business analytics

Every day your business is generating diverse and an enormous amount of data. In order to make better, smarter decisions, rectify past mistakes and problems and become more profitable, you need a way to turn your data into actionable insights. This is where business intelligence (BI) comes in. Business intelligence, or BI, business analytics, and data analytics are all data management solutions employed to understand past and present data and generate insights from them.  It is important to know that over the years, BI has significantly matured to include more processes and activities to help boost the performance companies and enterprises.
Read More
Tips to use business text messaging to your advantage

Tips to use business text messaging to your advantage

Whether someone is using a smartphone or not, text messaging is one of the most used features of a cell phone. Business owners find various ways to market their products, increase the customer base through advertisements, and provide customer service to their clients. One of the effective ways to do this is to use text messaging for business development.
Read More
Popular text messaging apps for businesses

Popular text messaging apps for businesses

One of the most popular digital platforms for a business is text messaging. Small and medium businesses can use it to function efficiently in an enterprise-level operation. There are various business text messaging apps that enhance your business communications and improve its operations. Below are some of the best business text messaging apps that one can opt for.
Read More
3 advantages associated with equipment leasing

3 advantages associated with equipment leasing

Establishing a new business can be an exciting venture, but one may face significant obstacles during the process. One of the most significant hurdles is the management of allocated funds. It is imperative to distribute the finances among different facets of the organization, and business equipment can take up most of the budget.
Read More
3 factors to pick the right business equipment leasing company

3 factors to pick the right business equipment leasing company

Every organization or business essentially requires equipment that aids in the smooth functioning of the workplace. These pieces of equipment do not come cheap, and a great way to bring down costs is through leasing instead of purchasing. Most people may not be familiar with the concept of equipment leasing, and this makes them choose the older method, i.e., purchasing equipment to set up the office requisites.
Read More
Top 3 email marketing services for small businesses

Top 3 email marketing services for small businesses

Starting a new business can be a challenging task, and getting it right in the first attempt can be equally taxing. To ensure that your business expands to different horizons, you need the right marketing tools to aid in this endeavor. Email marketing services are one of the most important marketing tools whose effectiveness is often downplayed.
Read More
Promotional products and how they help your business

Promotional products and how they help your business

Smart shoppers today might love an engaging read that highlights the business or a video that summarizes everything about it. But this does not mean that businesses should stop investing in promotional products altogether. With the traditional forms of advertisement costing a pretty penny, small businesses need to look for techniques that are cost-effective and extremely impactful.
Read More
5 best self-publishing companies for authors to consider

5 best self-publishing companies for authors to consider

Books are one the most literary wealthy resources in the world. Thus, publishing a book can be a major milestone in the life of an author. It takes immense hard work, dedication, and courage to have one’s book published. For the longest time in history, first-time authors were dependent on the publishing houses to be enamored by their writings before they could have a debut.
Read More